It started with a silly idea. I thought it would be funny to put ignorant rap lyrics on vintage style wool pennants. Drawing on a past in sign making and t-shirt printing, I bought a vinyl cutter, a heat press, and got to work. At this point, the company was called Good Pennants. The first line dropped on Etsy with designs inspired by Kanye West, Frank Ocean, Gucci Mane, Chance the Rapper, and more.
Sales started trickling in and eventually vinyl decals were added to the shop. In it’s first year, the Etsy store crossed 1000 sales. From there, the occasional request for custom decals, pennants, and t-shirts started coming in.
A few months after opening the Good Pennants Etsy store I moved to Los Angeles and was working as a freelance web & graphic designer. With custom orders continuing to come in and a client base building on the design side I realized that the timing was right to build an umbrella for everything I was doing. Enter Dead Ends Design Co.
Creative agency, print shop, and branded goods. My first course of action was packing up my Mini Cooper and hitting local markets to sell pennants and promote the services. I also added a collection of vintage pennants to round out the tent. While this was a fun thing to do on the weekends, it ultimately wasn’t super lucrative and I began to phase out producing pennants and markets.
The following year ended up being nothing but putting my head down and grinding. I put a hold on the branded goods side of the business and focused solely on building a design clientele and amped up my print offerings. By the end of 2017, I was firing on all cylinders with print jobs running daily and much of my week spent designing for a consistent array of clients.
This allowed me to start thinking about the next steps for the business and also to get back to designing my own goods again.
In early 2018 I linked up with Rene at Let’s Print LA as a way for me to offer screen printing services to my clients. Early on it became evident that our skill sets, services, and goals aligned in quite a fortuitous way. We decided to join forces and run both businesses out of his location in north east LA’s Highland Park.
This was the logical next step to bring the Dead Ends concept to life. We’re able to provide a wide range of print and design services in a unique, boutique setting while also having room for retail. Currently only Dead Ends products are available but more products from other local makers are on the way.
Some things I like right now: